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33: Gair Maxwell & Respect as a Core Value in Business

By January 16, 2019 February 10th, 2020 No Comments

From Nike’s campaign with Colin Kaepernick to understanding core values, Gair Maxwell shares the ways Respect shows up and fails to appear in major brands and marketing around the world as host Mike Domitrz dives into this insightful conversation.


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Gair Maxwell’s BIO:
International keynote speaker & author, Gair Maxwell is a global authority on helping organizations create iconic, “larger-than-life” brands that attract legions of customers and top talent – without having to use any “pushy” sales or marketing tactics.
The impact of the trickle-down effect can be enormous for any company, community or career. Some organizations have achieved a 15-20X financial growth while becoming a much desired “Category of One”.
Gair’s riveting Keynote presentations are packed with real-life stories and benefit from his many decades of “in-the-trenches” business experience. Scores of event planners rave about his innate gift for simplifying complex ideas into easily digestible bites that any audience can implement immediately with ease.
Delivering electrifying interactive keynotes and workshops, Gair inspires everyday people to punch way above their weight class, and build the kind of brand that has top talent and customers seeking them out.
Links to Gair Maxwell
Books Recommended:


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**IMPORTANT: This podcast episode was transcribed by a 3rd party service and so errors can occur throughout the following pages:


Mike Domitrz: Welcome to the Respect podcast. I’m your host, Mike Domitrz from where we help organizations of all sizes, educational institutions, and the U.S. Military create a culture of respect. And respect is exactly what we discuss in this show. So let’s get started.

Mike Domitrz: And this week we have with us Gair Maxwell. And to give you a little bit background on Gair, he’s a frequently flying author, speaker, and brand strategist. His original market tested ideas have inspired some companies to achieve 15, 20 times growth while demonstrating a creative category of one. Including working with some of the world’s best brands and names. He has shared the stage with icons such as Richard Branson, Gene Simmons, and named speaker of the year by TEC Canada, the country’s largest CEO organization. So thank you Gair for joining me.

Gair Maxwell: Well, it’s my pleasure. I’ve been looking forward to this for quite some time now, Mike because I think it’s wonderful the work that you’re doing.

Mike Domitrz: I appreciate that Gair, thank you and you’re going to bring a unique perspective today because we’re going to be talking about how respect and integrity plays a role in marketing. And how somebody builds a brand. Building a brand, I think some people could listen and hear that and think, “Hey Mike, I don’t work for myself, I work for another company or I’m a single person or there are people listening and they’re going I am an author or speaker.” But building a brand is also about building your own self. It’s not just, it doesn’t have to be company related. People could think how does this apply to me, as we’re listening to this. I am going to start though on that corporate side because I do work with corporations and organizations. So let’s go there. How does respect play a role in companies and organizations building their brand?

Gair Maxwell: Well, and this is why I was so intrigued because I think the greatest brands in the world are all built on a foundation of respect. But let’s back up for a second. Brand in my estimation is still the most misunderstood, misapplied word in the entire business vocabulary. And I can say that Mike because I don’t come at this subject with any sort of “official” marketing background. I was a broadcast journalist for the better part of 20 years. I was a reporter. I covered things like murder trials, and city council meetings, and political rallies, and school board meetings, and so I still think my lens of the world is still skewed very much towards that of a reporter who just digging for the truth and trying to find out well what’s real. What’s not being said. And all these things. Let’s just take one item off the table in a hurry. The best brands in the world did not achieve that status or recognition because of their logo. I just want to make that clear. This conversation has really nothing to do with logos or visual identity or graphic design or any of that.

Gair Maxwell: What it has to do though and this is where it connects back to respect, best brands in the world are built on one word, and it’s values. From the foundation of values I see it as the iceberg. And so it wouldn’t matter whether it’s a corporate brand, a community brand, a personal brand for one’s career, values are really what’s below the surface or the iceberg and that’s where any brand really gets its strength and it’s horsepower from.

Mike Domitrz: Can you give us some examples where people failed in that category? Or maybe not failed but their values did not match up with what the consumer, the customer, the world wanted?

Gair Maxwell: I can do that in one world, Enron.

Mike Domitrz: That’s a great word example. And for everyone listening there’s some that may not remember Enron just due to age. Some people are younger, may not remember that. Can you explain?

Gair Maxwell: Enron is famous for their language that was on their corporate website. “We treat others as we would like to be treated ourselves. We do not tolerate abusive or disrespectful treatment, ruthlessness, callousness, and arrogance don’t belong here.” Then there’s more BS about integrity and then communication and then the values of excellence. You see, I think we’ve entered into a world where people can see through all this mission statement language crap and it’s so disrespectful. I mean this is hypocrisy and just plastering these boiler plate mission statement bromides. How does that respect anyone and any audience? How does that respect anyone inside the company who knows the truth? And b) the outside world?

Mike Domitrz: And I agree 100%. Go backwards a little bit. Can you share with … because we have people of all ages listening. So for some people, our younger audience, why was that BS? I mean you and I know why the Enron mission statement was BS, but what did they do that proved that to be BS?

Gair Maxwell: Oh, because you just google the word Enron, E-N-R-O-N, and you’ll see it’s one of corporate America’s most infamous stories about corporate greed and the kind of chicanery and financial shenanigans that just not only toppled the company, it does much more than that, you’re playing with people’s lives. A lot of livelihood’s and careers, Mike, really got torpedoed because … and people went to jail. And rightfully so.

Mike Domitrz: And we saw this recently with the financial industry where fake accounts were being created.

Gair Maxwell: Exactly.

Mike Domitrz: Just to incentivize. And then you know that in their core values they had all the things we’re talking about. Somehow connected to their core values but it didn’t live to be true. I talk about this with organizations and they’ll say to me, “Well, you say we build a culture of respect.” That’s what I do. And the culture’s in organizations and institutions and corporations and they’ll say, “What does that mean?” And I say, “I can look very quickly if you actually care about respect. I can look at your core values and see if the word even shows up?” And it’s amazing how many people don’t even have it. And they’ll be like, “Well, no we believe in respect for everyone.” You don’t even list it in as a core value. No where’s the word there. And then if you do list it and I walk your organization and ask people what are your core values and they can’t name them then it’s useless that it’s listed there because then you don’t actually have core values. You have a list of core values. But you don’t live those core values. And that’s what you’re referring to.

Gair Maxwell: Exactly and I think the poster child for core values would be a company like Zappos for example. I know some people who were involved in that exercise and they spent nearly a year developing those core values. And they’ve got 10 of them and thousands of employees who work at that call center. They all know those core values inside out. So, to your point Mike, you don’t allow cut and paste marketing BS to use that to supersede the truth.

Mike Domitrz: Yes, well and core values are something that you not throw out as an ideal. They are a way of living. You hire by them. You fire by them. You thrive by them. And respect if it’s at the core value should be there. If you’re interviewing somebody and you go, “Eh, a little sign of disrespect there but everything else looks great.” If a core value is respect, they don’t get hired. Because you can’t say it’s a core value and then hire against it. If somebody acts in the company and you go oh, but they have all these wonderful things but yeah, they’re not respectful well then you can’t say it’s a core value. Because you just proved it’s not at the core. When it’s not there, you … in fact you allowed disrespect to stay at the core. Which means now we’re going to let disrespect fertilize because now it’s in the heart of us. And clearly it’s not at our core. And you should be able to fire by respect if it’s a core value because when it’s not there this is not exercise core value. We’re not saying you’re bad person, or not a good person but you violated a core value that we exist on here.

Gair Maxwell: And I think to bring what values really represent in 2018 I always picture values, Mike, as I’m a big military history buff and I picture values as Mount Suribachi on the Island of Iwo Jima in April of 1945 when the Marine Corps was taking that Island in the Pacific Campaign and they planted the flag on Mount Suribachi. You know that famous flag raising?

Mike Domitrz: Absolutely.

Gair Maxwell: And I think 2018 showed us very conclusively the best description of what that really looks like and that was Nike with their decision to embrace what Colin Kaepernicks doing because that spoke to Nike’s values.

Mike Domitrz: Yes, and what’s interesting is because we’re bringing this up people go, “Oh, you’re supporting that value or not supporting that value.” Your point is, no Nike’s showing what they supported in that moment. And you could disagree with it but it told you their core value. If you go, “I can’t believe they did that.” Well, if that is their core value, if that represents their core value then if they didn’t do it they would have just been playing to you. If it is their core value and they actually did it against what most people wanted that’s a true exercise of core value. I do this not for popularity but because it’s what we stand for.

Gair Maxwell: More importantly, what we stand against. The best brands in the world, Mike, in my research and I work with a lot of … I’ve helped develop a lot of small to medium size brands, it’s not just what you stand for … everyone’s for the same things. I’m sorry, it’s communication, and excellence, and customer-centric. Everyone’s for the same unicorn and rainbows and sunshine and lollipop things. No, real values … what are you going to be against. Where are you going to draw the line in the sand? And anyone who has studied the history of Nike, like I’ll never forget I was there in Portland, Oregon, well just outside Portland in Beaverton at the World Headquarters back in February and when you walk in there it’s pretty unmistakable about what they’re all about and how they’ve always embraced the rebels.

Gair Maxwell: Going back to way before Michael Jordan, you know Phil Knight was a rebel. You can read it and the people who are upset over the Kaepernick thing most of them never read Shoe Dog where Phil Knight basically pours out his life story. And you know back before Michael Jordan there was a rebel named Steve Prefontaine. And Nike was built culturally and from a value perspective on being the kind of company and the kind of organization that just wasn’t going to do what everyone else was going to do. That’s one of their values. And that’s how they have respect

Gair Maxwell: For themselves and those who don’t like it, well obviously they can get their shoes elsewhere. But you know, the tail of the tape is last time I checked, I think the brand value of Nike stood at about 32 billion dollars. And to put that into context for everybody listening, that’s three times more than Under Armour and Reebok and Adidas combined. And so to me the Kaepernick story, you know to me politically as a Canadian I don’t weigh in one way or another.

Gair Maxwell: And with respect, as a Canadian, I’m not going to weigh in on anything that has to do with what’s going on in America in terms of the politics. Is that fair?

Mike Domitrz: Absolutely.

Gair Maxwell: Yeah because it’s not my country. Right? But I can say from a brand perspective and a values perspective, you know, the Kaepernick thing was just another example of how Nike clearly demonstrates that they’re not just another shoe or T-shirt company. They’ve actually got some sandpaper and some grit. And they’re willing to plant the flag on the mountain and die with their boots on, so be it.

Mike Domitrz: Now when people go to respect, that was an interesting case. Because some people pushed back with, “But that’s a lack of respect,” of the analogies they were using, the examples they were using. The “what are you willing to die for.” And people thought that’s, for people who have literally died for this country, have died for causes, the examples they were using were not of that. And so they felt it was disrespectful with that slogan.

Mike Domitrz: Which is an interesting discussion because you say, “Oh yeah I stand for respecting these values, what I believe in and what I don’t believe in.” But was there a contradiction there? Of respect?

Gair Maxwell: Because it’s so politicized, Mike and because it’s so, as the Canadian, all we can do is be the good neighbors while America deals with whatever it’s dealing with. Does that make sense?

Mike Domitrz: Oh sure. And well here’s the thing. There’s a boundary where that ends right? In other words, if you saw a country, whether it be America or anybody else, doing harm we would all speak out about that. Not all but a lot of us would speak out about that because whether it’s my country or not, the degradation there or lack of value of other human beings we know is not acceptable anywhere in the world. Even though we know it exists a lot of places in the world.

Mike Domitrz: What I love about what you focused on there was if people had been reading, the people that were angry that were Nike owners, that were angry when this happened, if they’d been paying attention to what Nike stood for before, they would have never bought anything of Nike based on they way they’re talking.

Gair Maxwell: Exactly. You just summed it up very, very well Mike. Because what Nike has done with Kaepernick and I know it’s so explosive but it’s a great example for this discussion on this podcast, right? Because you can just picture it in your mind’s eye. But what Nike did was just demonstrate, once again, like they’ve always done for you know, what? Three or four decades now. This is not new to them. And because differentiation is such a crucial component of any brand strategy, it really separated themselves from a values perspective from their major competitors.

Mike Domitrz: So what are some other examples of how you feel respect shows up in these discussions and in corporate world?

Gair Maxwell: Right now, and I think our, you know there’s a guy who’s done a great job on TED Talks named Simon Sinek and he wrote a book called Start with Why.

Mike Domitrz: Great book.

Gair Maxwell: Right and so without even you and I comparing notes, you and I can both probably agree, Simon really nailed in terms of why it’s so important to discover who you are and why you do it beyond the products and services you sell. Right? That’s basically it.

Gair Maxwell: Anyone can go out there and sell products and services, anyone can go out there and pitch. And try and do quick trips to the magic keyword store or, “Let’s go visit the SEO house of mirrors and try and manipulate and gain that which is ungainable.” Anyone can do that.

Mike Domitrz: Now I’m going to pause just for listeners. We’re talking about SEO, that’s search engine optimization.

Gair Maxwell: Right.

Mike Domitrz: And that’s how people will try to put hidden words in their site or known words in their site just to get people to their site even though they really are not ethical necessarily. Or even use those words in their work, they’re doing it purely. They’ll use the word sex even though they don’t sell anything sexual on their website just to get people to their website.

Gair Maxwell: Right, right. So there’s all kinds of like digital Jedi mind tricks that can be played. What I liked about Simon Sinek’s work is it zeroed in on the essence of how brands are built, which is like why do you do what you do and who are you beyond the products and services you sell. And I am very privileged, like I get to speak to the world’s largest CEO Peer Advisory group so throughout North America, different tours of Europe. And so consequently, I’ve dealt with thousands of CEOs and senior execs. When you ask them the question, “Well who are you guys beyond what you sell? Whether it’s tires or insurance or you know, plumbing services. Like who are you beyond that?”

Gair Maxwell: I don’t think it would surprise you to know that’s a real struggle for a lot of people to figure that out.

Mike Domitrz: And so how do you help them fully come to that, not being a marketing slogan, but truly respecting both themselves and their customers. Because when you create a campaign to try to get people to pay attention to you and it’s focused on that, that’s not respecting your customer. Respecting your customer is creating a mission statement, a campaign that truly represents what you do that helps people find you for what you do.

Gair Maxwell: Well and it might not surprise you if I do this, but the best way I can explain it is in the form of a story. And because this is a real life story that happened back in 2002. It’s the genesis of my work in terms of bringing the real essence of the company to light. You know, you got to look at it as brands are like personalities and every company, if it dares to find it, can find their personality.

Gair Maxwell: So in this case, it was 2002, I met this guy, Mike he’s in the worst business category in the world when I met him. He was doing about 1.5 million a year in annual business. He employed maybe five people. In 2006, we changed the story. What you got to know about this guy, he’s very soft spoken, he’s very kind. He’s a bit of a mix between Santa Claus and Walt Disney, very generous but quiet, humble. And in 2006 we changed the story. And he became basically what happened is he started to live in his own emotional truth. And he became what we now refer to as Canada’s huggable car dealer.

Gair Maxwell: Now that’s the last thing you would expect in the used car business. True?

Mike Domitrz: Right.

Gair Maxwell: Right. But to know Jim and Donna Gilbert is to know these are the kinds of people, Mike, long before I showed up they were writing hand written, hand made birthday notes to their customers. Okay? When they had no money. They’re just good people. You show up there today or anyone that searches them online, you’ll see hundreds of teddy bears. You’ll see the merry-go-round, you’ll see the nature trail so that you can go walk your dog.

Gair Maxwell: You’ll see the mascots. Like I said, I always tell people, if Walt Disney himself imagined a used car lot, this is what it looks like in New Brunswick, Canada.

Mike Domitrz: Yeah we had somebody, this is ironic, we had somebody in a recent episode dive into this. Their specific business. So in Canada, I mean you’re the second person from Canada bring this up in our show.

Gair Maxwell: Wow.

Mike Domitrz: Yeah.

Gair Maxwell: Yeah and so by standing in his own emotional truth called the Huggable Car Dealer, and totally embracing it, what happened was the values, what are the values? It’s caring, kindness, comfort, respect, family. That’s what the whole thing is built on. The teddy bears and the logos, that’s all just, those are just the symbols of what those values are.

Gair Maxwell: And so Jim has long been an advocate of sharing good stories without the pitch. In other words, they’re not always driving the marketing down your throat with the better quality, better selection, better service, better value porridge that everyone else is doing. But you’re not going to find it on every street corner.

Mike Domitrz: Absolutely. Where did you first learn for you personally the importance of respect in business?

Gair Maxwell: I think for me it came from when I migrated from broadcast, that’s a great question, no one’s ever asked me that one before. When I migrated from and made the switch from Broadcast Medias, a broadcast journalist into the world of business and that was in the fall of 1999. I realized like in broadcasting, Mike, you’re just a guy in a bubble. You’re in a booth, a radio booth, a TV studio. But when you’re in business, you’re in the front lines. And when you’re on the front lines of business and I think anyone listening to this will understand it, your word is all you got.

Gair Maxwell: Your word and your reputation is sacred. That’s all you got. You can’t hide and that’s what I love about the internet today and shows like this one. Is that there is no place to hide. People can see through hypocrisy like at lightning speed. You know, they say peoples’ attention spans are shrinking, I think it’s the other way. I think they’re BS meters are growing. So they’re tuning out that which is not relevant pretty quick.

Gair Maxwell: And so I would say it came from, that’s why I’m very grateful for the whole discipline of entrepreneurship and everything it does because you only get to build long term business relationships and build a meaningful business and a career. You can’t do it without the essential ingredients of trust and respect.

Mike Domitrz: When was an early time in your life where you learned this lesson the hard way about respect? Where’s a time where you can look back and go “Ugh, that was the moment when I realized, I can’t act with disrespect. I need to lead with respect.”

Gair Maxwell: Wow. That’s a great question. You probably know this yourself, there’s no shortage of humbling experiences

Gair Maxwell: … [crosstalk 00:22:00]. You really got me thinking here. That’s a sign of a good interviewer.

Mike Domitrz: Well, thank you.

Gair Maxwell: Here’s the thing. None of us are perfect, and I can think of … Actually, okay, you just gave it to me. There, it just came to me. Yeah, I took it too far with some former partners. I had a partnership number of years ago, and it fell apart like some partnerships do, and looking back, I should have … My motives were good, my intentions were good, but I should’ve been more up front with what I felt was not working out. So I made the decision, and it’s mine alone, to keep my mouth shut because I didn’t want to offend or hurt anyone’s feelings, and probably that wasn’t the right thing to do. I could just feel there’s this gap widening that I’m going in a certain way, and these guys aren’t following and they’re not keeping up. I should’ve been more forthcoming.

Mike Domitrz: I love that example. I appreciate you being vulnerable and sharing that. Here’s why. A lot of times when people hear, “I didn’t say something,” they think, well, that’s just you respecting them. You don’t want to hurt their feelings. That’s not respecting someone. Respecting someone is being honest. Now, you could be honest in a caring way, being honest and blunt in a caring way so that all of our agendas are on the table. That’s one of the most respectful things we can ever do with each other, so I appreciate you bringing that up.

Mike Domitrz: I think it’s an example that a lot of us fall into, “I’m going to keep my mouth,” to be respectful, and it’s actually disrespectful to keep your mouth shut unless you’re going to open your mouth and be mean or cruel, but that’s different than thinking my voice, sharing my voice is disrespectful. No, sharing your thoughts is not disrespectful. How you do it might be, but actually sharing it is actually the most respectful thing you can do for yourself.

Gair Maxwell: Yeah. Like I say, if there’s a do-over, it would’ve been, I would’ve been sided on the value of … let me see, loyalty or honesty, I think I would’ve gone to honesty.

Mike Domitrz: Well, and so, Gair, what we do is we do something unique on our show. On our Facebook page, we have what’s called The Respect Podcast Discussion Group on Facebook, and anybody can go there, Respect Podcast Discussion Group. They can ask questions of upcoming guests.

Mike Domitrz: So my question of the week is from one of our listeners, Lisa, who was on your website and noticed that you talked about the narratives the companies create with their branding. Now, you and I’ve already gone into this little bit, so I think this question is awesome about how the company creates these narratives of respect, but then the employees are not actually living those narratives, so which is exactly what you and I already discussed. So the question that Lisa had was what are specific ways employers can turn narratives into respectful action in the workplace?

Gair Maxwell: Well, and one of the best examples comes back to the one we talked about earlier, Mike. It’s with the huggable car dealer, when go out and you call yourself Canada’s huggable car dealer, that automatically triggers a reaction internally. And I can recall vividly when we launched that, that some people weren’t on board, and those people had to go and build their dreams elsewhere. So what it did, what the narrative does in that case, and anyone who really understands how deeply rooted these are, it kind of separates who really wants to be there and who doesn’t. Who’s just showing up to take a paycheck or a job.

Mike Domitrz: Right. Would you say there’s a difference in cleaning house and evaluating and providing opportunity for growth? In other words, if somebody first pushes back, because I even said earlier mistakenly, “You got to clear them out,” if they truly in their core value believe against your core values. If they’re just pushing back though and they don’t fully understand, it could be they totally agree with the core value. They’re misunderstanding it. They’re hearing the media version of that core value versus what the company’s meaning of that core value is. What would you agree with that, that can happen?

Gair Maxwell: Oh, listen, as you and I know, lots of things can get lost in translation, but fundamentally, I mean, when you decide … for example, Apple. Apple’s one of the greatest brands in the world, right, first trillion dollar company?

Mike Domitrz: Absolutely most well, one of the most well-known brands. There’s no doubt.

Gair Maxwell: Right, but what impresses me is when I go to the Genius Bar here in London, Ontario, Canada, and the guy behind the counter tells me he’s a three-year employee … Now, he doesn’t know what I do for a living or a career or anything like that. But I’m just asking the questions, and when I hear in his voice that he’s been working there for three years and I ask him, “So what’s the one thing that Apple’s taught you more than anything?” And without missing a beat, Mike, I’ll never forget that guy saying “It’s about paying attention to the little things.” If you research Jobs and Wozniak and their history and watching any of the movies or read the wonderful Walter Isaacson biography of Steve Jobs, you’ll know Apple was fanatical about paying attention to little things, and yet, I heard a frontline employee just spit it back out to me no more than what, three or four months ago here in London, Ontario at the Genius Bar.

Mike Domitrz: Yeah, it’s brilliant. Now, speaking of paying attention to the little things, for all our listeners, there’s a little thing that they can do to make a big difference. I’m going to ask them, just everyone listening right now, keep in mind that when you subscribe to The Respect Podcast with Mike Domitrz, you up, our ratings go way up. That helps more people find us, help us spread respect around the world. If you create a rating, a review there, it also soars us up in the rankings. That helps more people find us. You know our mission. You know our core values to help spread the message. We need that help, and be able to ask for that is really, really important, so we’re asking everybody to do that.

Mike Domitrz: Gair, you’ve been wonderful. And everybody listening, you can find Gair at That’s G-A-I-R, G-A-I-R, you’ll find Gair. What is a book that has had a major impact on you. Now I have start with [inaudible 00:28:15] already in our show notes from you. What would be a book that had a big impact.

Gair Maxwell: The Alchemist by Paulo Coelho.

Mike Domitrz: Yeah, yeah, yeah. A beautiful book.

Gair Maxwell: The Alchemist by Paulo Coelho from a personal perspective. From a business perspective, it would be a toss-up between The E-Myth Revisited from Michael Gerber, but also The Trilogy from the Wizard of Ads, Roy H. Williams, out of Wizard Academy in Austin Texas. I fell in love with Secret Formulas of the Wizard of Ads back in March of 2000, and that had a pretty profound impact on the way I see the world in business and in life.

Mike Domitrz: Awesome. I so appreciate you taking the time to be with us, Gair, thank you.

Gair Maxwell: My pleasure and really, Mike, thoroughly enjoyed being here and love the questions and really love the, your mission to … The world needs more of what this podcast is all about.

Mike Domitrz: Thank you so much. Before I answer This Week’s Question of The Week, I’d love to ask you a question. Would you please subscribe to this podcast, The Respect Podcast with Mike Domitrz? By subscribing, you can make a huge impact. Now, you might be wondering, Mike, how does my subscribing to your podcast make a huge impact? Well, here’s how. For every person that subscribes, it raises the rankings of the show on the search engines. So for people who care about respect, like yourself, when they’re doing a search for podcast, they’re more likely to find this show, thus, providing an awesome opportunity for us to spread more respect around this world. All you do is hit Subscribe under your podcast. Plus, the second benefit is by subscribing you automatically get every episode right into your phone or whatever device you’re listening to the podcast on. It happens automatically, so subscribing also makes your life easier.

Mike Domitrz: Now let’s get into This Week’s Question of The Week. Oh, and by the way, you can always ask your questions of the week by joining us on Facebook in our discussion group. It’s called The Respect Podcast Discussion Group. Go there on Facebook and ask whatever questions you would like me to answer and/or address in this segment of the show, and then listen to each episode to find out when your question is included.

Mike Domitrz: This week’s question is, what is your favorite book, Mike? Now, what I’m going to do is you know if you listen to the show that I love books and I love to ask often our guests their favorite books. We talk about the books frequently, not always, but frequently. So what I’m going to try to do is share books every so often, maybe it’s once a month, once every two months in our Question of The Week that have not been mentioned so far by guests that I’ve had on the show. I’m going to start this by a book that for me was really powerful, so simple, quick, easy to read yet powerful life-impacting, Life’s Operating Manual by Tom Shayac. Shayac is spelled S-H-A-Y-A-C. Life’s Operating Manual by Tom Shayac, super power book, and I’m going to try to share more of these as we go along this journey together on the podcast.

Mike Domitrz: Do you know what I would love? I would love to hear your answer to This Week’s Question of The Week. So would you please answer what your answer would’ve been if you were asked that question today on the show? All you do is go to our Facebook page. We have a special group where we have these discussions called The Respect Podcast Discussion Group, so The Respect Podcast Discussion Group, and share with us what would your answer have been to This Week’s Question of the Week, and take a moment, post us a new question for future episodes. What question would you like to hear me answer at an upcoming episode? That’s all done on Facebook in our special group, which is The Respect Podcast Discussion Group. Can’t wait to see you there.

Mike Domitrz: Thank you for joining us for this episode of The Respect Podcast, which was sponsored by The Date Safe Project at, and remember, you can always find me at


Mike Domitrz, CSP

Mike Domitrz, CSP

Speaker, Author, and Authority on Respect Culture For almost 3 decades, leading institutions around the world and the US Military have been turning to Mike for helping them transform their culture. To have Mike help your organization ignite this vital and necessary conversation, call 833-801-0247 or email